For Iqos we combined 3d renders with video and animation. Due to legislation, this campaign is only made for in-store communication. The script was written by Big Amsterdam and shows what heating tobacco isn't compared to its predecessors.
3D, Video, Animation
We made a video for the smoking cigarette and for the smoke from the vaporiser we made smoke in a 3D simulation program.
This combined with the 3D Iqos and bringing everything together animatedly gives a very fancy image.