Big Amsterdam came up with the concept of the key visuals and asked us to realize this. The key visuals are for Dermaclinic, a cosmetic clinic, laser clinic, and a beauty salon. These visuals have been used to promote the very first beauty colleague in the Netherlands and are used to draw attention to Dermaclinic widely and to allow potential customers to visit them.
Styling, Art Direction
The doctors all indicate in a playful way a zone in the face for which Dermaclinic offers its services and products.
The idea was to make photos that could also be on the cover of a fashion magazine. Fresh, modern and with a wink that brings a smile.